Graham Spencer Advertising Design retained Saavedra Group Architects to help envision and execute a design that would make the most of the building’s floor available area, while remaining true to its 1950’s international building style roots.
Saavedra Group Architects recaptured the International style of the building’s interior through the use of colors, materials, and forms and succeeded in making the office an integral expression of Graham Spencer’s corporate image and its dedication to Rockford’s downtown environment. The building’s interior was completely changed to convey a sense of openness and to enhance employee interaction and communication. Open plan workstations and offices provided Graham Spencer’s Headquarters with a relaxed and flexible professional office environment. Several Informal Gathering areas for breaks and brainstorming sessions are outfitted with sofas, chairs, and a Ping-Pong table to encourage interaction.